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99% NY

Bold graphics emphasize critical messaging

Client

Strong Economy for All Coalition

Timeline

2011

Role

Art Director, Lead Designer

99% NY primary logo, with stylized N and Y within the numerator and denominator within the percent sign
99% NY campaign primary branding
  • 99% NY placard reading TAX THE MILLIONAIRES
  • 99% NY placard reading PROSECUTE THE FRAUD
  • 99% NY placard reading WE ARE THE 99%
  • 99% NY placard reading JOBS NOW
  • 99% NY placard reading RESTORE THE BUDGET CUTS
99% NY Placards
  • Getty images photo of a crowd of protestors with a woman in the center foreground holding a placard reading WE ARE THE 99%
  • Getty images photo of a crowd of protestors. One protestor in the right foreground holds a placard reading TAX THE MILLIONAIRES
  • Getty images photo of a group of protestors with a young woman in the center holding up a placard reading WE ARE THE 99%
  • Getty images photo of a protestor holding a placard reading WE ARE THE 99%
  • Getty images photo of a group of protestors with a young man in the center wearing a red bandana. Two protestors to each of his sides hold placards reading WE ARE THE 99%
  • Getty images photo of a group of protestors with a young man in the extreme foreground in a red bandana. A woman to his right is holding up a placard reading WE ARE THE 99%
99% NY Placards and banners in use during direct actions
  • 99% NY presentation title slide
  • 99% NY presentation slide reading New York is number 1 in th U.S.A. in income inequality
  • 99% NY presentation slide reading New York has lost over 500,000 jobs during the great recession
  • 99% NY presentation slide showing average income quintiles in 1980 under Mario Cuomo vs 2007 under Andrew Cuomo. Lowest quintile average income has decreased and the highest quintile income has increased significantly in 2007
  • 99% NY one-sheet titled The Myth of the Moving Millionaires
  • 99% NY on-sheet titled National Fuel: Big Profits, Tiny Taxes
  • One-sheet titled The 99% Return
  • One sheet titled The Route to Economic Fairness ad the 2012 Elections, customized for Kingston NY
  • 99% NY lawn sign reasing Tax the 1%
  • 99% NY placard reading Suban el Salario
  • 99% NY placard reading RAISE THE WAGE
  • Additional placard text For A Better New York

Materials designed by Familiar were used by the Strong Economy For All Coalition and their members during direct actions and distributed to the public and local lawmakers.

Some of these materials were acquired by the New-York Historical Society as part of its collection of Occupy ephemera.

Images featuring these materials were used in local, national, and international press coverage of the Occupy movement and its aftermath, including:

  • CNN
  • The Washington Post
  • Los Angeles Times
  • The New York Post
  • Rolling Stone
  • The Atlantic
  • The Guardian
  • Der Spiegel
  • The Christian Science Monitor
  • Al Jazeera
  • The Albany Times-Union
  • The New School Free Press

Designed at Familiar with Carl Williamson

Ian Crowther is a design director and designer for product, web, and print.