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Hederis

A historically inspired brand and materials for an innovative company targeting the intersection of publishing and technology

Client

Hederis

Timeline

2018

Role

Art Director, Lead Designer

Hederis is a web app to aid publishers with technical aspects of publishing, especially compositing and epub generation. The founders come have traditional publishing backgrounds and are technically inclined and identified areas of friction in publishing workflows that software could facilitate or eliminate.

The Hederis brand is designed to incorporate aspects of traditional writing, printing, and bookmaking while focusing on transformational technological vibrancy.

Hederis primary logo and animated monogram

  • Hederis full logo
  • Animated Hederis H monogram showing growth of ivy leaves from the central bar of the H

Selections from the Hederis brand guidelines

  • Page from the Hederis brand guide displaying the primary logo and monogram
  • Page from the Hederis brand guide outlining the typefaces recommended for branded materials
  • Page from the Hederis brand guide displaying brand colors with color codes corresponding to various color spaces

Selected slides from the Hederis funding deck

  • Cover slide from the Hederis funding deck. Slide text: Hederis. Intelligent automated publishing.
  • Section title slide from the Hederis funding deck. Slide text: The Problem & the Opportunity
  • Slide from the Hederis funding deck. Slide text introduces Hederis value proposition.
  • Slide from the Hederis funding deck. Slide text describes Hederis' first product, a web-based book design and layout tool with key features useful to publishers.
  • Slide from the Hederis funding deck. Slide text illustrates a step from the process of creating a book. This slide focuses on the Composition step.
  • Closing slide from the Hederis funding deck. Slide reiterates Hederis' vision and includes information for each of the two cofounders.
  • Desktop mockup of the Hederis homepage

Ian Crowther is an art director and designer for product, web, and print.