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INET Conferences

Conference branding and collateral for a series of innovative international economics plenaries

Client

Institute for New Economic Thinking

Timeline

2014–2017

Role

Art Director, Designer

Reawakening, 2017

Plenary conference held in Edinburgh. The primary theme was the need to reconsider and build on the work of historic thinkers such as Adam Smith. A set of remixed images of Edinburgh’s iconic statue of Smith provided the basis for imagery at the conference. Additional design by Debra Ohayon.

  • Reawakening conference logo
  • Reawakening hashtag (#INET2017) with stylized plaid hash mark
  • Stylized remix of a photo of Edinburgh's Adam Smith statue, with a repeating mosaic pattern distorting the photo
  • Stylized remix of a photo of Edinburgh's Adam Smith statue, with a repeating mosaic pattern distorting the photo
  • Rob Johnson speaking at the Reawakening conference with branded projected backdrop and lectern screen
  • Hashem Pesaran speaking at the Reawakening conference as part of a panel group on stage. The background shows a branded confereence step-and-repear and projected backdrop.
  • Anastasia Nesvetailova speaking at the Reawakening conference. Branded lectern is visible in the foreground and projected screen in the background.
  • Rob Johnson and Minister Nicola Sturgeon at the Reawakening conference standing in front of a branded step-and-repeat backdrop.
  • Front cover and interor spreads from the Reawakening conference program.
  • Interor spreads and back cover from the Reawakening conference program.
Selected pages from Reawakening conference program
  • Mockup of Reawakening conference interior banner signage
  • Color-coded attendee badges from Reawakening conference including Speaker, Staff, Young Scholar, and Guest
  • Mockup of Reawakening conference
  • Mockup of Reawakening conference totebag

Liberté, Egalité, Fragilité, 2015

Plenary conference held in Paris. The primary theme was acknowledging the fragility of new and existing economic systems. Our design for the conference was stoically continental, with specific elements and the conference name drawing on specifically French political concepts and Parisian landmarks. Additional design by Debra Ohayon.

  • Mockup of Liberté, egalité, fragilité conference banner on exterior of conference venue
  • Thomas Piketty speaking at the Liberté, egalité, fragilité conference with branded lectern in foreground and branded step and repeat in background
  • Trio of interior Liberté, egalité, fragilité conference banners
  • Mockup of check in sign for Liberté, egalité, fragilité conference
  • Front cover and selected interior spreads from the Liberté, egalité, fragilité conference program
  • Selected interior spreads and back cover from the Liberté, egalité, fragilité conference program
Selected pages from Liberté, egalité, fragilité conference program

Human After All, 2014

Plenary conference held in Toronto. The primary theme of this conference was attempting to ground innovation—in systems, technology, and markets—in the human beings who benefit under, suffer from, and are inherent in innovation itself.

  • Primary and secondary brand elements for the Human After All conference
  • The Economics of Radical Uncertainty session poster for the Human After All conference
  • The Economics of Radical Uncertainty door sign for the Human After All conference
  • Example color-coded staff badge for the Human After All conference
  • Speaker at Human After All conference. Branded lectern in the foreground, branded session title projected in the background.
  • Speaker at the Human After All conference, standing behind a branded lectern
  • Conference dining hall with Human After All branding projected across wide screens in background
  • Speaker at Human After All conference with branded session title proejcted in background
  • Cover and selected interior spreads from Human After All conference program
  • Selected interior spreads and back cover from Human After All conference program
Selected pages from Human After All conference program

The Good Life (2013)

Conference held in Shenzhen. This conference was intended to confront the idea that overall economic strength inherently led to individual improvements in quality of life. English language logo provided by INET.

  • Printed schedule banner and digital signage on exterior of venue for The Good Life conference
  • A speaker at the media area for The Good Life conference, standing at a branded lectern and with conference step and repeat behind.
  • An attendee at The Good Life conference reads the conference program in the audience.
  • A speaker at The Good Life conference with a branded conference projection in the background.
  • Front cover and selected interior spreads from The Good Life conference program
  • Selected interior spreads and back cover from The Good Life conference program
Selected pages from The Good Life conference program
  • Welcome banner from The Good Life conference
  • Color coded Speaker badge from The Good Life conference
  • Speaker Check in sign from The Good Life conference
  • Digital signage from The Good Life conference

Changing of the Guard (2013)

Plenary conference held in Hong Kong. The primary theme was marking a shift from established economic thought and challenging new thinkers. Our identity was in the form of a rising or setting sun, drawn based on an I Ching hexagram signifying revolution or molting.

Primary logo for Changing of the Guard conference
  • Speaker at Changing of the Guard conference in front of branded step and repeat backdrop
  • George Soros speaking at the Changing of the Guard conference at a branded lectern and in front of a branded digital screen backdrop
  • A panel discussion at the Changing of the Guard conference, including a view of the branded digital screen in background with panel and conference information
  • Closeup of the branded lectern at the Changing of the Guard conference with a panel discussion and branded digital conference screen in the background
  • Front cover and selected interior spreads from the Changing of the Guard conference program
  • Selected interior spreads and back cover from the Changing of the Guard conference program
Selected pages from Changing of the Guard conference program
  • Sample color coded delegate badge for Changing of the Guard conference
  • Branded check-in sign from the Changing of the Guard conference
  • Sample directional signage from the Changing of the Guard conference
Branded projected digital stage backdrop mockup including panel and conference info and reserved video and slide areas on each side

Ian Crowther is an art director and designer for product, web, and print.