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OMNY Vending Machine

Designing a branded interface for OMNY's in-person retail experience

Client

Cubic / MTA

Timeline

2019–2023

Role

Lead Designer

In 2023, MTA rolled out new vending machines to serve their customers, replacing existing MetroCard vending machines in stations. I designed the digital interface for these machines, focusing on ease of use, accessibility, and anticipating future interface needs.

A customer tries out a newly installed OMNY vending machine.
Original photo by Marc A. Hermann / MTA

Selected OMNY vending machine screen designs

  • OMNY vending machine welcome screen.
  • OMNY vending machine card info screen
  • OMNY vending machine value selection screen
  • OMNY vending machine screen for entering a custome amount of value via an on-screen keypad
  • OMNY vending machine screen allowing custom amount entry with repeatable preset value buttons representing common fare amounts
  • OMNY vending machine review selection screen, prompting user to select payment method
  • OMNY vending machine screen showing results of a purchase
  • OMNY vending machine screen with a payment processing modal
  • OMNY vending machine screen with a modal prompt to continue in audio mode
  • OMNY vending machine screen prompting the user to select a non-English language (in English)
  • OMNY vending machine screen prompting the user to select a language (in Chinese)
  • OMNY vending machine screen prompting the user to select a language (in Arabic)
Selected high-fidelity screen mockups from OMNY vending machine design specification.

Selections from the OMNY vending machine styleguide

Stylized selection of OMNY vending machine styleguide pages

OMNY branding by Pentagram.

Overall OMNY lead designer for Reflexions was Debra Ohayon, while I acted as lead designer specifically for the vending machine interface. Design support provided by Xochitl Lozano.

Ian Crowther is an art director and designer for product, web, and print.